Know-how: UX/UI, WordPress and online sales
Practical guides on website design, WooCommerce stores, costs, speed and technical SEO — written from 15 years of project experience.

WordPress or headless CMS (Strapi + React)? How to choose your website technology
Classic WordPress, WooCommerce or a headless setup with Strapi and React? A comparison of cost, speed, editing and scaling — plus questions that help you choose.
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Website speed and Core Web Vitals: what really affects SEO and sales
LCP, INP and CLS without jargon. What good scores look like, what usually slows WordPress sites down and which changes have the biggest impact — from images and fonts to plugins.
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A website in two stages: why strategy before code saves your budget
Stage 1: strategy and UX/UI design. Stage 2: development and launch. Paid 50/50 via Useme. How the model works, what you get after each stage and why it reduces project risk.
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Custom WooCommerce store: 8 decisions to make before launch
Payments, couriers, invoices, product variants, catalogue and SEO. The decisions to make before building a WooCommerce store so you do not overpay or rebuild it six months later.
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How much does a WordPress website cost? An honest cost breakdown
What drives the price of a WordPress website: landing pages, business sites, language versions, forms and SEO. Real figures from my pricing, cost drivers and what you should never cut.
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UX/UI design for a business website: information architecture, User Journey and hi-fi mockups
What a professional UX/UI design process for a business website looks like, step by step: business goals, information architecture, User Journey and clickable hi-fi mockups in Figma.
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